ToteMockup4.png

American Daughters

American Daughters is a women’s leadership non-profit based in Kansas City focused on creating opportunities for women and girls to engage in discussions, empower one another, and seek leadership positions in everything they do. 

 

American Daughters

Logomark Redesign, Branding, Lettering, Art Direction & Illustration

American Daughters is a women’s leadership non-profit based in Kansas City focused on creating opportunities for women and girls to engage in discussions, empower one another, and seek leadership positions in everything they do. 

 

Client: American Daughters

Involvement: Director of Design

Web Design: Andrés Rivas-Cruz

 
LogoBeforeAfter.png

LAdy Liberty Redesign

American Daughters is by all women for all women, but we decided our Lady Liberty was not representative of that message. Her straight hair solidified her as a white woman, so we decided to give her hair a wave and kept her facial features ethnically ambiguous. This way, all girls and women who come in contact with our Lady Liberty can more easily see themselves in her. We also utilized less anchor points to give her a cleaner feel.


Color palette update

We wanted to freshen up our color palette to get a good variety of colors that were representative of America (those reds and blues), school-associated colors for our Summer Academy (the eraser pink, pencil yellow), and finally a neutral patination green for our Lady Liberty.


ADIcons.png

Icon ReDesign & expansion

In order to appeal to a larger age range, I decided to refine and expand our icons. I drew and rendered each vector icon and maintained a hand-drawn feel. These elements are meant to attract both the high-school aged girls and their school counselors to the Summer Academy program.


ezgif.com-gif-maker.gif

WEbsite Design

This site was created to more clearly articulate the non-profit’s message, share information about upcoming events, and inform visitors about our Summer Academy. The imagery used in the site conveys who our organization is for, and the what our events look like. This gives new-comers a clearer overall understanding of our bottom line.


ToteMockUp3.png

American Daughters Tote

Brilliant ideas inside! Combining our new icon set and some custom lettering, I created this fun tote meant to support the realization of the American Daughters Summer Academy. This item will be sold on First Friday November 2nd at the Hair Parlor. After the event, the tote will be available for purchase in the American Daughters shop.